Monday, May 21, 2012

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Website Planning


  1. Factors to Consider
  2. Brainstorming
  3. How I Can Help You

is essentially creating a Business Plan for your Website. Before you start to design and build a website, it is necessary to think about and decide various factors, evaluating both your needs and those of your visitors.

This brainstorming step can be considered your business plan, and I can help with this as I am qualified in Small Business Management. Brainstorming can help uncover hidden opportunities, and also ensure that your visitors clearly see how you can solve their problem. 

Many factors – strategic, technical and visual, go into its design and utility, in order for the site to achieve your objectives.

Factors to Consider

  • Your USP (unique Selling Proposition)
  • Purpose – What will be its primary purpose? Decide the purpose for the entire site, then the purpose for each page.
  • Do you intend to make money from your site – how?
  • Your customers/target market
  • Site facilities, navigation and structure
  • Site pages (can be determined through keyword research)
  • Competition – Who are your competitors?
  • Marketing – How will your customers find you?
  • Design and Appearance
  • Content – the information it should contain
  • Technicals – Databases, email addresses, autoresponders, hosting, domain name
  • Maintenance and time constraints
  • Budget

 

Brainstorming

We find it very helpful to get a general, overall idea of how a web site will be, how it will work, what it will do for customers, how it will make money etc, then present it to trusted friends or family (who won’t steal your idea) for brainstorming.
 

How I Can Help You

As I am qualified in small business management and I am an internet marketer, my approach to building a website is a holistic one, that is, I view your website as an extension of your business. Therefore, when website planning, your offline business is taken into account, along with marketing, your business objectives, your future plans, future maintenance, what features of a website works best on the internet, etc. This results in a website that enhances your business, and will convert more clients. 

 

Contact me today to discuss your needs, no obligation.
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